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The Power of Conversational Support: Transforming Customer Experience and Support Teams

Joydeep Sen Sarma


In today's rapidly evolving business environment, customer support plays a pivotal role in determining the success of a company. As more and more businesses adopt digital channels for communication, the demand for efficient and personalized support has grown exponentially. One of the most effective ways to meet this demand is through conversational support. In this article, we will delve into the importance of conversational support, its benefits for customers and businesses, and how it differs from traditional support channels.

Why is conversational support important?

Conversational support is a customer service approach that emphasizes real-time, two-way communication between customers and support teams. It allows for a more natural and personalized interaction, which can lead to faster problem resolution and improved customer satisfaction.

G2 defines conversational support as - 

“Conversational support, also known as conversational customer engagement, offers an alternative approach to ticket-based customer service, using the customer and not the incident as the center of action.

In the digital age, customers expect quick and efficient solutions to their problems. Conversational support enables businesses to meet these expectations by providing a responsive, adaptive, and context-driven approach to customer service. Additionally, conversational support fosters strong customer relationships, as it allows for a more human and empathetic approach to problem-solving.

Why do customers like conversational support?

Customers prefer conversational support for several reasons:

  • Speed: Conversational support offers real-time assistance, allowing customers to have their issues resolved quickly and efficiently. This is in contrast to traditional support channels like email, where customers often need to wait for hours or even days for a response.
  • Personalization: Conversational support enables personalized interactions, as support agents can access a customer's history and preferences, tailoring their responses accordingly. This leads to more accurate and relevant solutions.
  • Convenience: Conversational support allows customers to engage with support teams through familiar messaging platforms, such as live chat or social media messaging, making it easy for them to seek help without needing to switch between channels.
  • Empathy: Conversational support encourages agents to adopt a more human approach, which helps build rapport and trust with customers. This empathy-driven approach can lead to higher customer satisfaction and loyalty.

Difference between conversational support and traditional support channels

Conversational support differs from traditional support channels like ticketing, email, and phone in several ways:

  • Real-time communication: Conversational support enables instant, back-and-forth communication between customers and support agents, whereas traditional channels often involve waiting times and delays.
  • Channel integration: Conversational support platforms often integrate multiple channels, such as live chat, messaging apps, and social media, providing a seamless and unified experience for customers. In contrast, traditional channels are usually siloed, leading to disjointed and inefficient customer interactions.
  • Context awareness: Conversational support tools can provide agents with a wealth of information about the customer's history and preferences, enabling them to offer more relevant and personalized solutions. Traditional channels often lack this context, which can result in generic and less effective responses.
  • Automation and AI: Conversational support platforms often incorporate artificial intelligence (AI) and automation features, such as chatbots, to handle simple queries and provide instant support. This allows human agents to focus on more complex issues, resulting in more efficient support operations.

Impact of conversational support on businesses

Conversational support can have a significant positive impact on businesses in various ways:

  • Improved customer satisfaction: By providing fast, personalized, and empathetic support, conversational support leads to higher customer satisfaction levels, which can, in turn, drive customer loyalty and retention.
  • Increased efficiency: With the integration of AI and automation features, conversational support can streamline support operations and reduce the workload of human agents, allowing them to focus on more complex and high-value tasks.
  • Enhanced brand reputation: Providing excellent conversational support can improve a company's reputation, as satisfied customers are more likely to share their positive experiences with others, generating word-of-mouth referrals and potentially attracting new customers.
  • Higher sales and revenue: By building strong customer relationships and resolving issues quickly, conversational support can contribute to increased customer lifetime value (CLV) and, ultimately, higher sales and revenue for businesses.

Impact of offering conversational support on the support team itself

Implementing conversational support can also have significant benefits for the support team:

  • Empowerment: With access to customer data and context, support agents are better equipped to provide personalized solutions, leading to a sense of empowerment and job satisfaction.
  • Skill development: As conversational support allows agents to focus on more complex tasks, they can hone their problem-solving and communication skills, resulting in professional growth and development.
  • Reduced stress: Automation and AI components of conversational support can alleviate workload pressure on support agents by handling routine tasks, leading to reduced stress and burnout.
  • Collaboration: Conversational support platforms often include features that facilitate collaboration among support team members, enabling them to work together more effectively and efficiently to resolve customer issues.

Emergence of Slack Connect and Microsoft Teams

Messaging platforms like Slack Connect and Microsoft Teams are transforming the way businesses approach conversational support by enabling seamless communication, collaboration, and integration with various support tools. Here are some ways these platforms are impacting conversational support:

  • Improved accessibility: With messaging platforms like Slack Connect and Microsoft Teams, customers and support teams can communicate directly and in real-time, making it easier to address issues and provide efficient support.
  • Enhanced collaboration: These platforms enable support teams to collaborate effectively, allowing them to quickly discuss and resolve customer issues, share insights, and learn from each other. This level of collaboration leads to more efficient and informed support.
  • Internal support: Messaging platforms also facilitate internal support within organizations, helping employees to quickly address their issues and concerns. This can lead to improved employee satisfaction and productivity.
  • Automation and AI: Slack Connect and Microsoft Teams can be integrated with AI-powered chatbots and automation tools to handle routine tasks and answer simple queries. This frees up support agents to focus on more complex issues and improves overall support efficiency.

Overall, messaging platforms like Slack Connect and Microsoft Teams are significantly impacting conversational support by providing a more accessible, collaborative, and efficient environment for both customers and support teams. By integrating with various support tools and incorporating AI-powered chatbots and automation, these platforms streamline support operations and facilitate a seamless, omnichannel customer experience. As businesses continue to adopt messaging platforms for communication and support, they will need to ensure that their conversational support strategies are aligned with this new paradigm to meet evolving customer expectations and deliver a superior customer experience.

A Plethora of Choices

Thanks to the booming market for Enterprise software delivered as SaaS - companies now have plenty of choice in picking a conversational support platform that suits their needs. These can be roughly divided into two categories:

  • Live Chat Software: Software in this category allows customers to engage support on Chat from Web or Mobile platforms and some famous names include Intercom and Zendesk chat.
  • Support Software for Slack and Teams: Software in this category creates a persistent chat room between customers and vendors over Enterprise communication platform like Slack or Microsoft Teams. Halp was one of the first players in this space - but now one can find plenty of alternatives to Halp - including ClearFeed - a modern AI-enabled conversational support platform.

These choices have largely supplanted email - vendors offering these choices to customers rarely get any support emails!


Conversational support is becoming increasingly essential in the world of customer service, as it offers numerous advantages for both customers and businesses. By providing real-time, personalized, and empathetic support, conversational support can improve customer satisfaction, strengthen brand reputation, and increase revenue. Furthermore, conversational support can empower support teams, fostering skill development, reducing stress, and promoting collaboration. As customer expectations continue to evolve, businesses must consider adopting conversational support as a key component of their customer service.

If you are looking for a professional partner to transform your customer experience with conversational support on Slack & Teams - do write to us at hello@clearfeed.ai. We have worked with many customers to help them scale their conversational support - and from AI-generated reminders to customer request tracking, to ticketing and other integrations and service metrics - our solution comprehensively addresses the needs of professionals in this domain.

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